For counsellors, therapists and other helping professionals in UK private practice
You may not need another website. You may need a professional identity that feels like you.
I help counsellors and therapists bring their professional identity together: how the practice is described, how it looks and how it sounds, the same wherever someone finds you. Your profile, your card, your posts and your paperwork look like one practice, and like you. A website, if you want one, is built from it.
£695 for your Professional Practice Identity. £995 with a website built from it.
£350 to begin. £345 once you approve your Practice Fundamentals, before your identity is finished and handed over. What it covers.
Two identities
The same process. Two practices that could not be mistaken for each other.
A professional identity is what your practice looks and sounds like wherever it appears. These two were made for fictional practices, with the process a client goes through, so you can see what arrives and how much of it comes from the person rather than from me.
01Catherine Ashby · counselling for adults
Restrained and editorial. One accent, used in one place.
02Ellie Marchant · play therapy for children
Bright and organised, for a page read by parents and a room used by children.
Both are fictional practices designed by Alexander Watson Studio as portfolio work: Studio Practice — fictional brief
The short version
You’re good at your work. You shouldn’t have to become good at presenting it as well.
Most of the practitioners I work with built a practice through referrals, directories and word of mouth. The practice is clear to them; it is the profile, the card, the posts and the website that never quite caught up, and never quite agreed with each other. You tell me about the practice. I work out what it needs to say, design an identity that fits it, and make the things you actually use. You approve the direction before anything is designed.
You leave with an identity you own: the practice written down, your wordmark, colours and type, the words at three lengths, and the applications, as files, with a guide anybody can work from. It should be accurate rather than persuasive: someone should be able to tell quickly whether you are the right person for them.
FirstPractice Fundamentals
What the practice is, who it is for, and the words that fit it.
ThenVisual identity
A logo or wordmark, a colour system, typography and photography direction.
Then, if you want itThe website
The identity applied to the website, for practices that want one.
Sofia Marin is a fictional practice designed and built by Alexander Watson Studio as portfolio work. Her identity was taken further than a standard project’s scope, which is set out in full on the cost page.
Who makes it
Fifteen years in marketing and online business. Now training as a counsellor.
More than fifteen years across marketing, e-commerce and personal branding: building my own businesses, growing social channels for businesses in different markets, and working with individuals on how they present themselves publicly. I know from the inside what it takes to be visible in public without performing or selling.
I am now training as a counsellor, with supervised client work on placement, which gives me a working understanding of the helping professions I design for, and of why presenting yourself is harder in this work than in most: the ethics, the professional-body rules, and the instinct not to sell. One person, not an agency: the person who works through your practice with you is the person who makes the identity.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls when they help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
- Where
- Stockport, Greater Manchester, working with practitioners across the UK. If you are nearby.
And the websites
Three practices taken all the way to a website.
For practices that want one, the website is built from the identity, so it looks like you from the first screen. These three fictional practices were each worked through and given a complete website. They are not designs to choose from, though if one of them speaks to you, that is worth saying when you write.
If you want the website to do more
Booking within the page, card payments through Stripe, or the booking system you already use can be built into a website here, scoped and quoted separately. The Sofia Marin concept shows booking working in the page.
How it works
Six steps. The fourth is the one that matters most.
You approve the direction in your Practice Fundamentals before anything is built. After that, the design decisions are mine, and they follow from what you approved, not from my idea of a good therapist website.
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01
Enquire
Tell me a little about your practice and what you need. I reply personally with my recommendation.
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02
Reserve the project
The scope and price are confirmed in writing, and a deposit reserves your place: £350 for the identity, £500 with a website.
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03
Complete the intake
One form, in rough notes or voice notes if you prefer.
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04 · Your decision
Approve the direction
Your Practice Fundamentals: your words, your facts, your identity, and, with a website, a preview of its opening screen.
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05
The making
Your wordmark, colours, type and the six applications, built from the direction you approved. And the website, if you have chosen it.
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06 · Your decision
Review and handover
One set of feedback, then corrections, and one folder with everything in it and a guide anybody can work from. With a website: your domain, launch and the first year of Practice Care.
What it costs
One fixed price for your identity. One more if you want the website.
Both are published in full, before you speak to me. Nothing is quoted on a call, and nothing renews.
£350 to begin. £345 once you approve your Practice Fundamentals, before your identity is finished and handed over.
- Your practice, written down: who it is for, how it works, how it should sound and the words that describe it at three lengths. You check it and approve it before anything is designed
- Your visual identity: your wordmark, colours and typography, designed for this practice from what you told me, and handed over as files you keep
- The things you actually use: directory profile, Instagram profile and three post frames, business card, letterhead and agreement template, email signature, ready to go
- An Identity Guide, so a printer, a developer or another designer can carry it on without you having to explain it
£500 to begin. £495 once you approve your Practice Fundamentals, before the website is built.
Everything in the identity, and a complete one-page website built from it on a studio foundation: your domain connected, launched, and looked after for the first year. The £300 is the website when the two are done together. A website on a new design, more pages, booking or payments are quoted: exactly what is included.
Need something smaller? Profile reviews, website fixes and other focused help.
When you are ready
Tell me about your practice.
You don’t need a brief, a moodboard or a finished plan. A few lines about who you work with and where you’re up to is enough, and so is “I want my practice to look professional and I don’t know how to bring it all together.” I’ll reply with what I recommend and the next step.