For UK therapists and counsellors
Choose a complete website direction you already like. I tailor it around your practice — your words, your colours, your identity — and hand you the finished thing.
Two routes · £995 or around £2,000 · Prices in full
Two ways to work together
Clarity first, website second. If you already have that clarity, I confirm it and build from it. If it is still forming, we do that part together first.
Route one
£995
You know your practice. I express it properly.
Right for you if you can already describe who you work with and what you offer, and you want it made well.
Route two
Around £2,000
We work out the thinking, then build around it.
Right for you if your practice is changing, newly formed, or hard to put into words — or you simply want to think it through with someone.
Not sure which fits? Tell me where you are and I will say plainly which route I would recommend — including if that is the smaller one. Ask a question first.
The collection
Each direction is a complete, original website — structure, voice and atmosphere resolved. You are choosing a starting point, not a theme.
Browse every designQuiet designs with natural palettes, generous space and an unhurried route to enquiry.
Structured directions that feel assured and precise without becoming cold or corporate.
Expressive systems built around direct language, choice and different routes through content.
How the £995 route runs
Browse the collection and pick the one closest to the practice you want people to recognise.
A focused written form about your practice, your content and your preferences. About an hour.
Your words, your structure, your practice. The design decisions are mine to make.
Typography, colour palette and a refined typographic wordmark, made to hold together.
You review the whole site and send one consolidated list. Twice.
Checked, made live, and handed over with everything you need to keep it.
You choose the overall direction. I make the detailed design decisions — you should not have to assemble a website out of fonts, colours and layout options.
What you are actually buying
A therapist with listings on two directories pays somewhere between £300 and £550 every year, indefinitely, for space in someone else’s website. £995 is roughly two years of that, once — and at the end of it the website is yours.
The directories still have their place. But they are rented shelf space, and a practice eventually needs a room of its own.
You own the finished website outright. Your domain and hosting stay in your own accounts, not mine.
Responsive, fast, and tested to WCAG 2.2 AA — because a good proportion of the people arriving are reading on a phone, or neurodivergent, or distressed.
Professional-body designations set exactly as your body permits, and no claim on the page you cannot stand behind.
Who makes it
Alexander Watson Studio is one person in Greater Manchester, working with therapists across the UK. The training is not a design credential — it is why I question generic therapeutic language, notice what a page asks of someone before they are ready, and treat an enquiry form as a real moment rather than a conversion.
More about the studioWhen you are ready
You do not need a brief, a moodboard or a finished plan. Notice which direction feels like your practice, and tell me what you would want to change.