For counsellors, therapists and other helping professionals in UK private practice
A complete identity and website for your therapy practice.
For practitioners whose work has developed further than their website. I work out what your practice needs to say, design an identity that fits it, and build a website that explains your work clearly and makes it easier for the right people to get in touch. You make the decisions that matter. I handle everything else.
£995 for the whole job, including the first year of Practice Care.
£500 to begin. £495 once you approve your Practice Fundamentals, before the website is built. What it covers.
The short version
You’re good at your work. You shouldn’t have to become good at websites as well.
Most of the practitioners I work with have built a practice through referrals, directories and word of mouth, and their online presence has not kept up with the work. You tell me about the practice: who you work with, how you work, what matters to you. I turn that into a clear direction, design the identity, write the words from what you’ve told me and build the site. You approve the direction before anything is built. After that, the work is my responsibility.
You leave with an identity you own, not just a website: your logo or wordmark, your colours, your typography and the thinking behind them, handed over as files. Your website, your directory profiles and whatever you make next can all look like the same practice. It is a foundation that can develop as your practice does.
A therapist’s website should be accurate, not persuasive. Someone should be able to tell quickly whether you are the right person for them. That is what I build for.
FirstPractice Fundamentals
What the practice is, who it is for, and the words that fit it.
ThenVisual identity
A logo or wordmark, a colour system, typography and photography direction.
ThenThe website
The identity applied, consistently, to the thing people actually read.
Sofia Marin is a fictional practice designed and built by Alexander Watson Studio as portfolio work. Her identity was taken further than a standard project’s scope, which is set out in full on the cost page.
Who makes it
Fifteen years in marketing and online business. Now training as a counsellor.
More than fifteen years across marketing, e-commerce and personal branding: building my own businesses, growing social channels for businesses in different markets, and working with individuals on how they present themselves publicly. I know from the inside what it takes to be visible in public without performing or selling.
I am now training as a counsellor, with supervised client work on placement, which gives me a working understanding of the helping professions I design for. One person, not an agency: the person who works through your practice with you is the person who builds the website.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls when they help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
- Where
- Stockport, Greater Manchester, working with practitioners across the UK. If you are nearby.
The collection
Three practices. Three different answers. One method.
Three fictional practices, each worked through with the Practice Clarity method and then given a complete website. They are not designs to choose from. They look nothing alike because the practices behind them are different.
How it works
Six steps. The fourth is the one that matters most.
You approve the direction in your Practice Fundamentals before anything is built. After that, the design decisions are mine, and they follow from what you approved, not from my idea of a good therapist website.
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01
Enquire
Tell me a little about your practice and what you need. I reply personally with my recommendation.
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02
Reserve the project
The scope and price are confirmed in writing, and a £500 deposit reserves your place.
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03
Complete the intake
One form, in rough notes or voice notes if you prefer.
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04 · Your decision
Approve the direction
Your Practice Fundamentals: your words, your facts, your identity, and a preview of the opening screen.
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05
Website build
One complete, carefully designed page, built from the direction you approved.
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06 · Your decision
Review and launch
One set of feedback, then corrections, your domain and launch. The first year of Practice Care is included.
What it costs
One fixed price for the whole job.
The positioning, the identity and the website, delivered as one piece of work. I decide how much of each your practice needs.
£500 to begin. £495 once you approve your Practice Fundamentals, before the website is built.
- Your practice, written down: who it is for, how it works, how it should sound and the words your website will use. You check it and approve it before anything is built
- Your visual identity, designed for this practice and handed over as files you keep
- Your website: one carefully designed page that explains your work clearly and makes getting in touch straightforward, launched, handed over and looked after for the first year
You don’t have to make web design decisions. That’s my job.
You don’t need your positioning worked out or your copy written. Your own words about who you work with and how you work are enough, and if you already have a website, what is worth keeping from it is carried across.
Why one page? For many independent practices, one well-ordered page is enough: somebody deciding whether to contact you can find who you are, how you work, your fees and how to begin without hunting for them. It is not right for every practice. If yours needs several pages, online booking or a blog, tell me what you’re trying to build and I’ll scope and quote it separately.
Need something smaller? Profile reviews, website fixes and updates.
When you are ready
Tell me about your practice.
You don’t need a brief, a moodboard or a finished plan. A few lines about who you work with and where you’re up to is enough. I’ll reply with what I recommend and the next step.