For therapists and counsellors in UK private practice
A website your practice is recognised by.
Choose a complete design direction that already feels close to your practice. I tailor the words, structure, colours and details around you, then launch the finished website.
£995 including the first year of Website Care.
Half to begin, half at launch.
The short version
You are good at your work. You should not have to be good at websites as well.
You bring the practice — who you work with, what you offer, how you would like it to feel. I bring the structure, the design and the build. There is no stage where you have to become a marketer.
The collection
Eight directions. Start from the one that already looks like your practice.
Each one is a complete, original website — structure, voice and atmosphere resolved. Not a theme, and not a colour change.
How it works
The direction is where it starts. It is not what you get.
The collection removes the blank page. It does not remove the design work.
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You
Choose a direction
The one that already looks closest to the practice you want people to recognise.
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You
Tell me about the practice
A written form, about an hour. Who you work with, what you offer, your words.
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Me
Adapt it and build it
Palette, typography, structure, hierarchy, content. The design decisions are mine to make.
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Yours
It becomes your website
Launched, handed over, and looked after for the first year.
Direction 01, as drawnRowan Hill
The same direction, tailoredAn example practice
- PaletteThe direction's warm greens give way to a cooler, steadier set chosen for a practice that works with trauma over long periods.
- TypographyA serif wordmark becomes a spaced sans one, and the headline drops a size so a longer, plainer sentence can carry it.
- StructureThe three-panel strip is replaced by fees, because this practice's visitors need the cost before anything else.
- WordsWritten with the practitioner, from the intake. “Begin here” becomes the thing the visitor is actually looking for.
An illustration, drawn for this page. Ashfield Counselling is not a real practice, and the directions in the collection are Studio work rather than client projects.
What it costs
One price, published, and the whole scope with it.
Half to begin, half at launch.
- A direction from the collection, tailored to your practice
- A written intake, then the design decisions are mine
- Two consolidated revision rounds, launch and handover
- The first year of Website Care included
You do not have to make web-design decisions. That is my job.
The intake is part of the price, and reading it properly is part of the work. If you already know who you work with, what you offer and roughly what you want to say, that is enough for me to build from. If those things are still genuinely undecided, I will say so before anything starts and explain what deciding them first would involve. Most people will not need that.
Something outside this — a larger organisation, unusual functionality, a great deal of content? Tell me what you are trying to build and I will scope and quote it separately.
Who makes it
I design websites, and I am training as a counsellor.
The training is not a design credential. It is why I question generic therapeutic language, notice what a page asks of somebody before they are ready, and treat an enquiry form as a real moment rather than a conversion.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls only where they genuinely help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
When you are ready
Start with the design that feels closest.
You do not need a brief, a moodboard or a finished plan. Tell me which direction you keep returning to and what is already written.