For therapists and counsellors in UK private practice
A website your practice is recognised by.
Choose a complete design direction from the collection. I tailor it around your practice — your words, your structure, your colours — and hand you the finished website.
£995 including the first year of Website Care.
Practice Clarity, if the practice needs working out first — £1,495.
The short version
You are good at your work. You should not have to be good at websites as well.
You bring the practice — who you work with, what you offer, how you would like it to feel. I bring the structure, the design and the build. There is no stage where you have to become a marketer.
The collection
Eight directions. Start from the one that already looks like your practice.
Each one is a complete, original website — structure, voice and atmosphere resolved. Not a theme, and not a colour change.
How it works
The direction is where it starts. It is not what you get.
The collection removes the blank page. It does not remove the design work.
-
You
Choose a direction
The one that already looks closest to the practice you want people to recognise.
-
You
Tell me about the practice
A written form, about an hour. Who you work with, what you offer, your words.
-
Me
Adapt it and build it
Palette, typography, structure, hierarchy, content. The design decisions are mine to make.
-
Yours
It becomes your website
Launched, handed over, and looked after for the first year.
Direction 01, as drawnRowan Hill
The same direction, tailoredAn example practice
- PaletteThe direction's warm greens give way to a cooler, steadier set chosen for a practice that works with trauma over long periods.
- TypographyA serif wordmark becomes a spaced sans one, and the headline drops a size so a longer, plainer sentence can carry it.
- StructureThe three-panel strip is replaced by fees, because this practice's visitors need the cost before anything else.
- WordsWritten with the practitioner, from the intake. “Begin here” becomes the thing the visitor is actually looking for.
An illustration, drawn for this page. Ashfield Counselling is not a real practice, and the directions in the collection are Studio work rather than client projects.
Two ways to begin
The difference is not the website. It is how much of the thinking is already done.
I know who I work with and what I offer.
- A direction from the collection, tailored to your practice
- A written intake, then the design decisions are mine
- Two consolidated revision rounds, launch and handover
- The first year of Website Care included
I could not put my practice into words if you asked me today.
- Everything above, and the thinking done first
- Who the practice is for, and what it is actually offering
- A short written Practice Direction you keep, website or not
- The website then expresses a decision rather than a guess
Most therapists do not need the second one. The £995 website is a complete, finished piece of work on its own, and if that is what fits I will say so.
Something outside both — a larger organisation, unusual functionality, a great deal of content? Tell me what you are trying to build and I will scope and quote it separately.
Who makes it
I design websites, and I am training as a counsellor.
The training is not a design credential. It is why I question generic therapeutic language, notice what a page asks of somebody before they are ready, and treat an enquiry form as a real moment rather than a conversion.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls only where they genuinely help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
When you are ready
Start with the design that feels closest.
You do not need a brief, a moodboard or a finished plan. Tell me which direction you keep returning to and what is already written.