For therapists and counsellors in UK private practice
Your practice worked out first. The website built from it.
What your practice stands for, who it is for, how it should sound and how it should look — decided once, written down, and yours to keep. The website is where those decisions are applied first, not where they are made.
£495 for the first three practices, then £995. The first year of Website Care included either way.
£100 to begin. £395 when your website is approved and ready to launch. Why the first three are less.
The short version
You are good at your work. You should not have to be good at websites as well.
You bring the practice — who you work with, what you offer, how you would like it to feel. I bring the structure, the design and the build. There is no stage where you have to become a marketer.
The job is accuracy rather than persuasion. Someone should be able to tell from your website whether you are the right therapist for them — and if the answer is no, that is a good outcome too. It saves you both a first conversation that was never going to work.
The collection
Six finished practices. Notice which one you keep returning to.
Six fictional practices, each given a complete website and the strategic work that produced it. Not themes, not colour changes — six answers to six different problems.
Where a design comes from
What understanding a practice actually changes.
The website is the second thing that happens. Here is the first, on one of the six: a single observation about the people who write to Maya Bennett, and what it went on to settle.
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What was understood
People arrive mid-thought. Most are not in crisis, most have never done this before, and they open by apologising — for not having a proper reason, for taking a place somebody else might need more.
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What that decided
Then the site cannot ask for a prepared account before it will accept contact. Whatever version somebody has now has to be enough to begin with.
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What the site says
“Most people start in the middle of a sentence.”
The largest type on the first screen — the reader’s state, not a service and not a promise. -
What the site does
The enquiry asks for a name, an email address and a format, with “not sure yet” already selected. The message is optional, and beside it one line: “I’d like to talk to someone” is a complete enquiry. Everything practical — the fee, the availability, the cancellation charge, the two reduced-fee places — is published on the page, so nobody has to make contact in order to ask.
One thing understood about who is reading, and it has settled the headline, the practical section and the enquiry form. None of that is a visual preference, and none of it survives being applied to a different practice — which is why the other five sites do none of it.
Every line above is either quoted from the published Maya Bennett document or checkable on the site it produced. Maya Bennett is a fictional practice designed and built by the studio.
How it works
The one you choose is where it starts. It is not what you get.
The collection removes the blank page. It does not remove the work of understanding your practice, deciding what it should say and settling how it should look — which is most of what you are paying for, and the part you still have when the website is years old.
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Your decision
Name the one you keep returning to
Not an order from a menu. It is the quickest way to tell me what you respond to, before I know anything else about the practice.
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You
Tell me about the practice
A written form, about an hour. Who you work with, what you offer, your words.
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Your decision
Approve how it is being tailored
A short written note first: the palette, the structure and the decisions I have made for your practice. Nothing is built until you agree with it, and after that the design decisions are mine to make.
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Your decision
Approve the finished website
After two rounds of changes. Then it is launched, looked after for the first year, and handed over with the identity written down and the files to use it anywhere else.
Why six, and not one house style
Two of the six, side by side.
Daniel Mercer and Stillpoint are both one counsellor, working with adults, at a similar fee, in the same year. Nothing on the two pages agrees about anything — because the practices behind them do not, and the design is downstream of that.
Case 03Daniel Mercer
Case 06Stillpoint
- PaletteDaniel is black on off-white with one electric blue that appears only on things you can press. Stillpoint is stone, fog and paper with a single rust accent reserved for links. Both use colour as instruction rather than mood, and arrive at opposite places.
- TypographyDaniel sets a very large grotesque headline that behaves like a statement in a room. Stillpoint runs one serif at one weight and lets scale alone carry emphasis, because its practitioner refuses to stage his own authority.
- StructureDaniel answers a fear with a fact in every section and puts the first step within reach of each. Stillpoint gives whole bands to a single sentence, and keeps the four practical facts in the footer of every page instead.
- WordsDaniel removes an entry requirement: you do not have to be good at talking. Stillpoint removes a different one: you do not have to become a person with a diagnosis and a vocabulary. Neither promises an outcome.
Both are fictional practices designed and built by Alexander Watson Studio as portfolio work. Neither is a commissioned client project, and no counselling service is offered by either.
What it costs
One price, published, and the whole scope with it.
Four stages, sold once. You are not asked which of them you need.
£100 to begin. £395 when your website is approved and ready to launch.
The first three practices. The process, the method and the six finished cases are built; what they have not had yet is a real practice going through them from beginning to end. So the first three are £495 rather than £995 — the same work and the same scope, at a lower price, because I want to run the complete process with real therapists and learn from it. Most of it falls due at the end rather than the start. The founding three are taking on more uncertainty than a later client will, so the fee is weighted towards the point where there is a finished website to look at. The longer answer.
- Practice Clarity — what the practice stands for, who it is for, and what it should say
- Practice Identity — the words and the visual decisions that follow from it
- The website — the identity applied, built, launched and cared for the first year
- Yours to keep — the identity written down, with the files to use it anywhere else
You do not have to make web-design decisions. That is my job.
The intake is part of the price, and reading it properly is part of the work. If you already know who you work with, what you offer and roughly what you want to say, that is enough for me to build from.
If those decisions are not settled yet — who it is for, what you are offering, what needs saying — working them out is part of the price. That work has a name, but it is not a separate purchase and you are not asked to judge how much of it you need.
And it does not stop at the website. The decisions are written down and handed over, so a directory profile, a leaflet or a printer five years from now has a specification to follow rather than a guess to make. What you keep.
Something outside this — a larger organisation, unusual functionality, a great deal of content? Tell me what you are trying to build and I will scope and quote it separately.
Who makes it
I design websites, and I am training as a counsellor.
One person, not an agency. The training is not a design credential — it is why I question generic therapeutic language, notice what a page asks of somebody before they are ready, and treat an enquiry form as a real moment rather than a step in a process.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls only where they genuinely help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
When you are ready
Start with the one that feels closest.
You do not need a brief, a moodboard or a finished plan. Tell me which of the six you keep returning to and what is already written.