For therapists and counsellors in UK private practice
A website your practice is recognised by.
A website that sounds like you, and tells people what they need to know. You choose a direction that already feels close to your practice. I work out what it needs to say, then build the finished website around you.
£995 including the first year of Website Care.
£500 to begin. £495 when you approve the finished website, before it goes live.
The short version
You are good at your work. You should not have to be good at websites as well.
You bring the practice — who you work with, what you offer, how you would like it to feel. I bring the structure, the design and the build. There is no stage where you have to become a marketer.
The job is accuracy rather than persuasion. Someone should be able to tell from your website whether you are the right therapist for them — and if the answer is no, that is a good outcome too. It saves you both a first conversation that was never going to work.
The collection
Seven directions. Start from the one that already looks like your practice.
Each one is a complete, original website — structure, voice and atmosphere resolved. Not a theme, and not a colour change.
How it works
The direction is where it starts. It is not what you get.
The collection removes the blank page. It does not remove the work of understanding your practice and deciding what it should say — which is most of what you are paying for.
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Your decision
Choose a direction
The one that already looks closest to the practice you want people to recognise.
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You
Tell me about the practice
A written form, about an hour. Who you work with, what you offer, your words.
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Your decision
Approve how it is being tailored
A short written note first: the palette, the structure and the decisions I have made for your practice. Nothing is built until you agree with it, and after that the design decisions are mine to make.
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Your decision
Approve the finished website
After two rounds of changes. Then it is launched, handed over, and looked after for the first year.
Direction 01, as drawnRowan Hill
The same direction, tailoredAn example practice
- PaletteThe direction's warm greens give way to a cooler, steadier set chosen for a practice that works with trauma over long periods.
- TypographyA serif wordmark becomes a spaced sans one, and the headline drops a size so a longer, plainer sentence can carry it.
- StructureThe three-panel strip is replaced by fees, because this practice's visitors need the cost before anything else.
- WordsWritten with the practitioner, from the intake. “Begin here” becomes the thing the visitor is actually looking for.
An illustration, drawn for this page. Ashfield Counselling is not a real practice, and the directions in the collection are Studio work rather than client projects.
What it costs
One price, published, and the whole scope with it.
£500 to begin. £495 when you approve the finished website, before it goes live.
- A direction from the collection, tailored to your practice
- A written intake, then the design decisions are mine
- Two consolidated revision rounds, launch and handover
- The first year of Website Care included
You do not have to make web-design decisions. That is my job.
The intake is part of the price, and reading it properly is part of the work. If you already know who you work with, what you offer and roughly what you want to say, that is enough for me to build from.
If those decisions are not settled yet — who it is for, what you are offering, what needs saying — Practice Clarity settles them first. An optional +£500 alongside the website, and most of the time it is not needed. If your intake shows it is, I will say so before anything starts rather than building on top of it.
Something outside this — a larger organisation, unusual functionality, a great deal of content? Tell me what you are trying to build and I will scope and quote it separately.
Who makes it
I design websites, and I am training as a counsellor.
One person, not an agency. The training is not a design credential — it is why I question generic therapeutic language, notice what a page asks of somebody before they are ready, and treat an enquiry form as a real moment rather than a step in a process.
- Prices
- Published in full, before you speak to me.
- Process
- Written first. Calls only where they genuinely help.
- Scope
- Agreed in writing. If something falls outside it, I say so before doing it.
When you are ready
Start with the design that feels closest.
You do not need a brief, a moodboard or a finished plan. Tell me which direction you keep returning to and what is already written.